How to Do Amazon Product Listing (2025 Guide – India Edition)

Succeeding on Amazon today is more than just selling products; it's about showcasing them perfectly. A great Amazon product listing isn't just a description; it's your digital storefront designed to attract, convince, and convert customers.

Wondering how to craft a stellar listing on Amazon? Don't worry! This guide will walk you through the easy steps to set up and optimize your listing so it shines for Indian customers in 2025.

In 2025, selling on Amazon India has become both an opportunity and a competition. With over 14 lakh active sellers, the only way to stand out is by building an optimized product listing that appeals to both Amazon’s algorithm and the Indian shopper.

This guide breaks down everything you need to do to create a winning product listing — from title to backend SEO — and ends with an important partner that can take your e-commerce game to the next level.

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Step-by-Step Guide to Creating an Amazon Product Listing

Learn step-by-step how to create high-converting product listings on Amazon India, optimized for visibility, clicks, and conversions.

Step 1: Set Up Your Seller Account

Before listing, you need:

• A valid GST number (or exemption)
• PAN card
• Bank account details
• Brand authorization (if listing branded goods)

Login to sellercentral.amazon.in and set up your seller profile.

Step 2: Product Title Optimization

Your product title is the first impression. It affects your search visibility and click-through rate (CTR).

✅ Format:

Brand + Product Type + Key Feature + Quantity/Size/Color

✅ Best Practices:

• Limit to 80–100 characters for mobile optimization
• Start with high-volume keywords
• Capitalize the first letter of each main word
• Avoid words like "Best", "Free Shipping", etc.
• Make it clear, readable, and unique

📝 Example:
 “WildHorn Leather Wallet for Men – RFID Protected, Brown, 1 Piece”

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Step 3: Upload High-Quality Images

Images replace physical touch. Amazon prioritizes listings with professional, optimized visuals.

✅ Main Image Rules (Amazon India):

• Pure white background (RGB 255,255,255)
• Product must fill at least 85% of the frame
• No watermarks, text, or logos

✅ Optimization Tips:

• Upload 6–9 images: include front, back, packaging, size comparison
• Include lifestyle shots showing the product in real-life use
• Use infographics to explain USPs
• Add a 15–60 second product video

🎯 Pro Tip: Zoom-enabled images (minimum 1000px resolution) increase conversions significantly.

Step 4: Write Bullet Points (Key Features)

Bullet points are visible above the fold, making them one of the highest-impact sections.

✅ Best Practices:

• Use all 5 bullets
• Start each point with a bold keyword
• Focus on benefits, not just features
• Include USPs and differentiators
• Keep it clear, punchy, and relevant

📝 Example:

• RFID Protection: Keeps your cards safe from digital theft
• Genuine Leather: Crafted from premium Indian buffalo leather
• Gift Ready: Comes with an elegant box – perfect for birthdays or anniversaries

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Step 5: Product Description

This section allows for storytelling and deeper explanation.

✅ Writing Tips:

• Break into short paragraphs
• Use line breaks and bolding to highlight important points
• Answer common concerns (size, fit, warranty, etc.)
• Include secondary keywords
• Add a call to action at the end

📝 Example Ending:
 “Upgrade your everyday carry with a wallet that’s built to last. Click ‘Add to Cart’ now and experience premium quality at your fingertips.”

Step 6: Add Backend Keywords (Search Terms)

These are hidden keywords used only for Amazon’s algorithm.

✅ What to Include:

• Synonyms and regional terms
• Common misspellings
• Long-tail keywords
• Indian language variations if relevant (e.g., chappal vs. slipper)

❌ Avoid:

• Keyword repetition
• Competitor brand names
• Stop words like “a,” “with,” “of”

Limit: 249 bytes total (not characters).

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Step 7: Choose the Correct Category and Browse Nodes

Proper categorization ensures that your product appears in relevant filters and searches.

✅ Example:

Electronics > Mobile Accessories > Power Banks > 10000mAh

Use Amazon’s Browse Tree Guide (BTG) to find your exact category path.

Step 8: Set Competitive Pricing

Amazon’s algorithm gives more visibility to:

• Competitive prices
• Consistent stock
• Fast shipping (FBA preferred)

Use automated repricing tools or compare similar listings before finalizing.

Step 9: Add A+ Content (For Brand Registered Sellers)

A+ Content (previously EBC) allows you to create visually rich, brand-driven product descriptions.

✅ What You Can Add:

• Comparison charts
• Brand story section
• Image + text modules
• Cross-sell other products

🧠 Data shows A+ Content boosts conversions by 10–20% and reduces return rates.

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Step 10: Monitor, Improve, and Test

Your listing isn’t "done" once it’s live. You must continuously optimize.

✅ What to Monitor:

• Click-Through Rate (CTR)
• Conversion Rate
• Sales Velocity
• Keyword rankings
• Customer reviews & questions

Use Amazon Experiments (A/B testing) to try different:

• Titles
• Images
• Bullet orders

Always be learning from data and feedback.

Example of a Product Listing 

Bonus: Tailoring Listings for Indian Shoppers in 2025

Amazon India’s shoppers have specific preferences:

Creating a winning Amazon listing is part science, part art. From keyword targeting to beautiful visuals, and from compelling bullets to precise backend data — each component matters.

If this feels overwhelming or time-consuming, you’re not alone.

That’s Where We Come In

If you're looking for specialized assistance to optimize your Amazon listings to the highest standard, Promfly.com is here to help. We provide cutting-edge E-COMMERCE SEO Services, designed to help you navigate Amazon's complex algorithms and achieve maximum visibility and sales for your products.

Promfly.com is your trusted partner in E-commerce SEO and Listing Optimization.

We specialize in:

• Amazon SEO Strategy
• Product Listing Setup & Audit
• A+ Content Design
• Keyword Research (India-specific)
• CTR & Conversion Boosting
• Seller Central Support

✅ Whether you’re launching a new product or scaling an existing brand, we make sure your listings work harder and sell faster.

Succeeding on Amazon is both an art and a science. By following these steps, you can transform your listing into a powerful selling tool that truly connects with your audience.

📞 Visit or Contact Us:

Promfly – E-Commerce SEO & Digital Growth Experts
2/81-82, Ground Floor, Lalita Park, Gali No - 2,
Laxmi Nagar, New Delhi - 110092

Call: +91 7303881503
 Email: info@promfly.com
 Website: https://www.promfly.com

Frequently Asked Questions (FAQs) about Amazon Product Listing

1. Q: What's the most important part of an Amazon product listing? A: The Product Title is crucial for visibility and clicks, followed closely by high-quality Images.
2. Q: How many images should I use for my Amazon product? A: Aim for 6-9 high-resolution images, including lifestyle shots and infographics, along with a product video if possible.
3. Q: What are "Backend Search Terms" for? A: These are hidden keywords that help Amazon's algorithm find your product for relevant searches. Don't duplicate terms from your visible listing.
4. Q: What is A+ Content and do I need it? A: A+ Content (Enhanced Brand Content) allows brand-registered sellers to use rich media and custom modules in their descriptions. It significantly boosts conversion and tells your brand story. Yes, it's highly recommended if you're eligible.
5. Q: How does Amazon's algorithm decide who ranks higher? A: Amazon's algorithm prioritizes relevance to the search query and performance metrics like sales velocity, conversion rate, and positive customer reviews.
6. Q: Should I use FBA (Fulfillment by Amazon) for better ranking? A: Yes, FBA products often receive a ranking boost due to Amazon's guaranteed fast shipping and reliable customer service, which improves the customer experience.
7. Q: How do I choose the best keywords for my listing in India? A: Do localized keyword research. Look for primary terms, synonyms, long-tail phrases, and consider regional or festival-specific terms relevant to the Indian market.
8. Q: What's the main difference between bullet points and the product description? A: Bullet points offer concise, benefit-driven summaries for quick reading. The product description allows for more detailed storytelling and addressing broader customer concerns.
9. Q: My product is out of stock. Will it still rank? A: No, out-of-stock products will not rank. Consistent inventory management is crucial for maintaining visibility and sales.
10. Q: How often should I update my Amazon listing? A: Optimizing is an ongoing process. Regularly monitor performance, A/B test elements, review customer feedback, and update your listing to stay competitive and relevant.